Web Design by Kline has been designing and marketing websites since 1995. Prior to websites we were masters at marketing in hard copy print which evolved digitally into internet newsgroups. We helped define and revolutionize the limits of digital content marketing on newsgroups which was a training ground the early days of search engine marketing. Before Google arrived on the scene we dominated organic search result pages for various websites and businesses.
We controlled most of the top ten positions on search engine result pages for many clients including search engines such as Excite.com, Infoseek.com, Hotbot.com, WebCrawler.com, Lycos.com and even the aged Yahoo.com. We honed our design and marketing skills over those 3 short years before Google evolved. Since we were already adept at deciphering algorithms, it did not take us long to succeed with high site rankings in Google.
One thing we have noticed over the years is that the days of getting sites to rank on the first page for one or two search words are long gone. Today’s searchers are more savvy and use many more search words to narrow their search results. If you are collecting sales leads and hoping to turn them into paying customers, your chances are much better with savvy searchers who use 3-6 search words than a window shopper who uses 2 words.
Since 2004 we have also been mastering our social media marketing skills. At the same time we began to excel and specialize in the world of ppc or pay per click marketing through Google Adwords and Bing. This naturally led to mastering other paid advertising platforms such as Facebook and LinkedIn. We even still have success with email marketing to this day.